Your product can do more than the competition's. But that's often not immediately apparent from the outside. The real advantages lie in the internal details or the features – impossible to film and too complex to explain to customers in a few seconds.
This is precisely where marketing and sales face a challenge. Your product is unique, but customers don't immediately grasp its value and quickly lose interest.
What is otherwise dryly explained across multiple data sheets, brochure pages, and technical documents (Spoiler: Nobody reads that!), we bring to life with a photorealistic 3D animation. This creates visuals and animations that are easier to understand and provide your sales team with stronger arguments.
Quality that does justice to your product.
Through unique expertise and specialization, we stage your product to perfectly match your brand identity.
We combine the best of both worlds. We use AI where it truly helps: for layout, looks, or complex backgrounds.
Your product is represented classically via 3D animation, 100% authentic.
From the first idea to the final animation: Your project follows a clear process.
The result: Reliable timing and, on average, only two hours of effort for you.
Christian Fuchs and Jörg Vogel met during their Computer Animation degree program in Munich. Afterwards, both gained years of experience in agencies, as freelancers, and in various areas of 3D visualization.
They repeatedly noticed the same thing: many 3D animations simply didn't look "good." They appeared flat, interchangeable, or artificial, and neither in terms of content nor quality did they do justice to the advertised product.
Based on this observation, we founded Studio Fuchs & Vogel in 2014 with the aim of perfectly staging our clients' products, designing 3D animations so that the USP is immediately recognized, and packaging this in Hollywood-level quality, so that marketing and sales measurably benefit.
Today, Fuchs & Vogel is a 3D animation studio in Munich with a team of experienced 3D artists, programmers, and creative minds. Together, we develop high-quality 3D animations and visuals for technical products that simplify the work of marketing and sales.
We measure our success by the success of our clients. See how we help successful companies daily to showcase complex products in a high-quality manner. For better marketing and more sales conversions.
We handle concept, look, animation, and 3D production. You can relax while we transform your CAD data into a high-quality 3D animation. On average, our clients invest only two hours of their valuable time during the project.
We handle concept, look, animation, and 3D production. You can sit back while we transform your CAD data into a high-quality 3D animation. On average, our clients invest only two hours of their valuable time during the project.
During the kick-off, we discuss the project together:
• What defines your product?
• Who should the animation reach?
• Which content, features, or benefits should be highlighted?
From this, we develop initial ideas for the structure, style, and flow of the animation.
The kick-off takes place conveniently online or on-site.
From the briefing, we develop the visual flow of the film. Perspectives, scenes, and content are planned in such a way that the structure of the animation becomes clear early on.
The storyboard shows the planned shots, the most important content, and the scene-by-scene flow.
Now things get moving. We bring the individual scenes of the storyboard to life, showcase your product, and present functions, processes, and USPs in a clearly understandable way.
In the final step, we produce the animation. Photorealistic and perfectly lit.
The result: A film that highlights the benefits of your product.
CAD data is ideal, but not strictly necessary. Often, technical drawings, product photos, an existing website, presentations, PDFs, or brochures are sufficient to understand the key features and benefits. In the first step, we assess which basis makes sense for your project.
3D animations are particularly suitable for technical products that are difficult or impossible to represent convincingly with photos or traditional videos.
This can be due to complex functions, variations, materials, lighting effects, scale, availability, or the desired quality standard.
This depends on the application area. Often, a main video for websites, sales, or trade fairs is created, along with additional formats such as short clips, key visuals, social media content, presentation materials, or website loops.
The goal is for you to be able to use the animation not just once, but in multiple places.
First, we clarify the goal, product, existing documents, and application area.
Afterwards, we develop the concept, story, and visual language. Depending on the project, we then produce 3D visualizations or product animations.
Finally, you will receive the final files in the required formats for your website, sales, trade fair, or product launch.
On average, the creation of an animation takes about two to four weeks. After a free initial consultation, we can estimate an individual timeframe for your film.
That question is about as difficult to answer as: How much does a car cost?
Depending on the scope of the project, you should expect at least a mid-four-figure sum. We can provide you with an individual estimate during a free initial consultation.
Especially with technical products, film quickly reaches its limits.
Internal components, cross-sections, motion sequences, and variations are often difficult or impossible to capture. If the product is still under development, you can only start once a finished prototype is available. Furthermore, the effort for a real shoot is often far too great.
With 3D renderings, the exact perspectives that are important to your customers can be made visible early on, and you also save time and money.
Generative AI can be helpful for ideas, background images, or visual variations.
For technical product communication, however, it's not just about good-looking images. Geometry, proportions, materials, functions, and details must be accurate. That's why the product-relevant part of our work is based on controllable 3D models. And that won't change anytime soon.
Where it makes sense, we naturally leverage the strengths of AI. This way, you get the best of both worlds.
Our office is located in the southwest of Munich, on Fürstenrieder Straße. However, you don't need to be nearby to work with us.
Our processes are fully digitized, allowing the entire production to function remotely: from the initial briefing and progress updates to final approval via phone and video call.
A personal meeting is always possible, but not a requirement. Your location doesn't matter. We work with clients in the DACH region, across Europe, and worldwide.
