Clarity across the board.

CGI + Motion Design

Flexibility you can see.

For LEDVANCE, we created a product film that clarifies a modular tracklight system for home use. Instead of just showing the finished lighting, the animation guides viewers step-by-step through the system: from the power connection and spot selection to the connecting elements. This clearly demonstrates how flexibly the system can be assembled and how the individual parts fit together.

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The film showcased, among other things:

• the setup from power connection to the complete system
• Spot variants: smart spots with LED modules, pendants, and spots for GU10 lamps
• Connecting elements such as corner, cross, and flexible connectors
• the suspension kit for hanging the track from the ceiling
• a range of 12 luminaire variants in black and white
• Applications in living spaces, from kitchen to bedroom

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This makes the assembly immediately clear, without the need to read a manual. The animation provides marketing and sales with an asset that clearly demonstrates the system's flexibility, makes the variety of variants tangible, and quickly conveys to customers how easily they can assemble their own lighting system.