LEDVANCE Tracklights

CGI + Motion Design

Illumination across the board.

We created a product film for LEDVANCE that makes a modular track light system for the home easy to understand. Instead of just showing the finished lighting, the animation guides the viewer through the system step by step: from the power connection and the selection of spots to the connecting elements. This makes it clear how flexibly the system can be configured and how the individual parts fit together.

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Featured elements included:

• the assembly process from the power connection to the finished system
• spot variants: smart spots with LED modules, pendants, and spots for GU10 lamps
• connecting elements such as corner, cross, and flexible connectors
• the suspension kit for ceiling-mounting the track
• a range of 12 light variants in black and white
• application in living spaces, from the kitchen to the bedroom

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This makes the assembly process immediately intuitive, eliminating the need to read a manual. The animation provides marketing and sales teams with an asset that clearly demonstrates the system's flexibility, makes the variety of options tangible, and helps customers quickly understand how easily they can assemble their own lighting system.