Blockbuster moments in space: Spots that turn toys into cinema.
For LEGO and Smyths Toys, several CGI spots were created, transforming iconic LEGO Star Wars sets into fast-paced, action-packed campaigns. The products come to life in vast desert landscapes, dense forests, and endless asteroid fields that look so real they could be straight out of a movie.
Each spot is cut to 30 seconds for TV and cinema advertising, yet still tells a complete story: with a dramatic arc, action, and an ending that feels like a blockbuster trailer.
Key aspects included:
This creates a marketing asset that evokes strong emotions in just a few seconds. Marketing and sales receive spots that not only showcase LEGO sets but make them an experience, all within a format that works equally well in cinema, TV, and online.
