When minifigures star in movies: From concept to seamless magic.
We continuously develop and produce campaign animations for select Harry Potter sets for Smyths Toys and LEGO. The task: turn minifigures and building blocks into short films that feel like a moment straight out of the Harry Potter universe.
We handle the entire process, from the initial story concept to the final 3D animation. This ensures every shot is designed for atmosphere, pacing, and impact from the very start. What matters in the end isn't the individual effect, but ensuring the magic of the source material is felt in every second.
Key focus areas included:
That is how a toy set becomes a cinematic moment. In the short span of a 30-second commercial break, the spots capture the magic of the source material and work across all channels for LEGO and partners like Smyths Toys.
