Pure magic, no hocus pocus.

Little figures, big screen

Building blocks become cinematic magic.

For Smyth Toys and LEGO, we continuously develop and produce campaign animations for selected Harry Potter sets. The task: to create short films from minifigures and building blocks that feel like a moment straight out of the Harry Potter universe.

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For this, we handle the entire process from the initial story idea to the final 3D animation. This ensures every shot is designed from the start for atmosphere, pace, and impact. What truly matters in the end isn't the individual effect, but that the magic of the original source material remains palpable every second.

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Our focus included:

• Lighting and atmospheres that make every scene feel like a genuine movie moment
• Meticulously crafted settings, minifigures, and details from the Harry Potter world
• Dynamic camera movements and cinematic composition
• Spots edited for TV and cinema advertising that tell an entire story in 30 seconds

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This is how a toy set transforms into a cinematic moment. The spots capture the magic of the original in the brief 30-second duration of a commercial break, and work for LEGO and partners like Smyths Toys across all channels.