Multivac TX620

Product film

When a packaging machine takes center stage.

For the Multivac TX620, we created a 3D animation with the look and feel of a movie trailer. At first glance, a packaging machine can seem technical and austere, but many of its strengths only become apparent in motion and in the details. The animation highlights exactly that: the mechanics, the drive, and the packaging process are showcased like the lead actor in a commercial, set to an emotional soundtrack rather than a traditional voiceover.

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Features included:

• the machine as the lead actor, staged with cinematic camera movements and lighting
• high-quality rendering of materials and surfaces for the housing, components, and mechanics
• the packaging process in motion
• close-up shots of individual functional sequences
• an emotional musical score instead of traditional advertising copy

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The technology leaves a lasting impression without the need for explanation. Viewers immediately recognize that this is a high-quality product at work, while simultaneously being left wanting more. For marketing and sales, this creates an asset that grabs attention at trade shows, in presentations, and on the website, without ever being boring.

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