Broken glass brings good luck.

CGI + VFX

The jackpot is in the details.

In the TV commercial for Lotto Eurojackpot, a mirror shatters into a thousand pieces. This moment wasn't created on set, but in post-production. The task was to implement the effect so that it seamlessly integrated into the filmed material and looked as if it had happened exactly that way.

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Key elements implemented included:

• the mirror rendered with realistic materials
• a realistic break pattern, recreated from a real reference instead of a generic effect
• shards, dust, reflections, and the golf ball, cleanly integrated into the filmed footage

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This creates a commercial that doesn't look like CGI. The shattering mirror conveys the film's idea without the underlying technology being noticeable. That's precisely the difference between a visible trick and a moment that feels real.

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The commercial was successfully broadcast on TV and reached a large audience. An effect that doesn't end in the editing room, but reaches many viewers and stays in their memory.