
We developed interactive web apps that make lighting solutions easy to understand and encourage users to try them out.
For LEDVANCE, we developed several interactive web apps that make modern lighting control easy to understand and experience. Instead of merely describing functions, users can directly explore features, variations, and application possibilities themselves. This makes a product like the DOT-it tangible, even before you hold it in your hand.
Key implementations included:
This transforms complex functions into an application that customers can discover themselves. Marketing and sales gain a digital asset that showcases product benefits, helps users quickly understand the core message, and significantly enhances the product presentation on the website.