Highly realistic 3D visualizations of Swarovski Optik binoculars enable perfect product images without a prototype, photoshoot, or waiting time.
For Swarovski Optik, photorealistic 3D visualizations are created that completely replace traditional product photos. The biggest hurdle for a long time was the surfaces: the armoring of the binoculars could not be rendered realistically enough in 3D. For catalog and shop images, a finished prototype had to come from production every time, which was then photographed in the studio for weeks and extensively retouched.
We have optimized the rendering of the materials to such an extent that the armoring appears absolutely authentic and convincing. This creates the perfect product image completely without a camera or photo studio.
Visualizations included:
This way, marketing and sales get images that are ready long before the physical product even exists. New viewing angles are created without a new photoshoot, simply by re-rendering the existing model. And the product is always shown in its ideal form, without dust, scratches, or distracting studio reflections.
