Appetizing at first glance.

Food-CGI

Appetite is created in the details.

For Müller, we produced two TV commercials, for which we created appetizing product close-ups in 3D. For Müller Nature, the entire commercial was realized in CGI. For Müller Milchreis, live-action footage was shot, and 3D product close-ups were added. This results in shots that would have been almost impossible to achieve with live-action filming. Both commercials were successfully broadcast on television and YouTube.

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Key aspects included:

• Appetizing product close-ups for Müller Nature and Müller Milchreis
• Müller Nature entirely in 3D with a natural, fruity look
• Milchreis in chocolate, strawberry, and classic cinnamon flavors
• Realistic textures, gentle movements, and clear colors
• Close-ups that present the product in an appetizing and controlled manner

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This creates material that consistently conveys the brand's freshness and naturalness. Marketing and sales receive visuals that showcase the product at its best, regardless of season, shooting location, or actual product. The Milchreis renderings were used not only on TV but also in out-of-home advertising and directly on the packaging. Once created in 3D, the look can be flexibly reused across all channels.