For Müller Nature and Müller Milchreis, we created appetizing close-ups for television, out-of-home, and packaging.
We created two TV spots for Müller, for which we produced appetizing 3D product close-ups. For Müller Nature, the entire spot was realized in CGI. For Müller Milchreis, we combined live-action footage with 3D product close-ups, allowing for shots that would have been nearly impossible to capture on camera. Both spots ran successfully on television and YouTube.
Key highlights included:
The result is content that consistently conveys the brand's freshness and natural quality. Marketing and sales teams get footage that shows the product at its best, regardless of the season, location, or the availability of the actual product. The Milchreis renderings were used not only on TV but also for out-of-home advertising and directly on the packaging. Once created in 3D, the look can be flexibly adapted and reused across all channels.