Evocative Teaser for a Seasonal Fashion Product

CGI + Sounddesign

An entire jewelry collection brought to life in just a few seconds.

For Swarovski, a complete campaign was developed for Ramadan 2021, marketing a jewelry collection with stylish design. In close collaboration with the client, a cohesive visual concept was created in a short timeframe – from dynamically edited teasers to high-resolution stills.

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The main task was to appealingly present a jewelry collection for a festive occasion in just a few seconds, evoking positive emotions and purchase incentives without overstepping cultural boundaries, and stylishly highlighting the significance of the celebration.

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Visualizations and productions included:

• 6 and 15-second teasers for social media and traditional advertising channels
• Specially composed background music for an emotional ambiance
• A key visual as the central emblem of the campaign
• All jewelry items on gift boxes, presented in a consistent visual style
• The brilliant sparkle of the iconic Swarovski crystals

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Within a short timeframe and in close collaboration with the manufacturer, a complete campaign package was created that meets the highest standards. This provides marketing and sales with material that works without words, showcases an entire collection at a glance, and emotionally connects with consumers worldwide in seconds.

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