Vino Rose

CGI + Motion Design

Choreography for blossoms and berries.

We created an animation for M. Asam’s Vino Rose skincare line, which features active ingredients derived from grapes and roses. We wanted to visualize this connection: berries and rose petals coming together in one continuous motion—in exactly ten seconds. Delivered in multiple formats and without any explanatory text.

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Fuchs & Vogel was responsible for both the development of the animation concept and its execution.

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Deliverables included:

• Concept and choreography for a precise ten-second sequence
• Grapes, rose petals, and individual leaves in a fluid, cohesive movement
• Materials, lighting, and color palette tailored to the skincare line
• Landscape and portrait format variations for retail displays
• A poster motif featured in a large-scale campaign over several weeks

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At the shelf, a product’s success is decided in seconds. This animation uses that time to convey the essence of the series without a single word. The choreography serves as the foundation for assets across displays, posters, and other channels, all sharing a unified visual language.