Bergmeister wanted to take a more professional approach to renderings because traditional product photography was becoming increasingly difficult in day-to-day operations. Sample lights had to be built, organized, and photographed. This consumed production time that was actually needed for sellable products.
Furthermore, many lights had not yet been produced at the time of visualization. In some cases, prototypes did not even exist yet.
Renderings were therefore not just an alternative to photography, but a way to make new products visible sooner.
Susanne Hochreiter talks about quality, materiality, and working with Fuchs & Vogel.
Before partnering with Fuchs & Vogel, Bergmeister had worked with another agency. The quality was lacking, the coordination process took too long, and even after several revisions, the results still didn't meet the required standards.
For Bergmeister, it was clear: the renderings needed to be of higher quality. And they had to be finished on time.
Bergmeister provided Fuchs & Vogel with a material sample, which was then digitally recreated.
The result was so close to the original that it sparked an internal debate over whether it was a rendering or an actual photograph.
Bronze, in particular, is a demanding material because it is more than just a color. It thrives on texture, reflection, depth, and subtle irregularities. It was precisely this materiality that became visible in the renderings.
Within three months, around 60 renderings were created for the catalog, website, and sales team.
For Bergmeister, this primarily meant planning security. Questions were answered quickly, coordination was direct, and the renderings were delivered reliably at the required quality.
Fuchs & Vogel did more than just visualize luminaires. The decisive factor was that the products were presented exactly as Bergmeister sees them: high-quality, material-focused, and precisely illuminated.
Today, our collaboration is well-established: Bergmeister requests individual luminaires or entire packages, sends the data, and receives renderings in a short time that can be used and showcased immediately.
We wanted to work more professionally with renderings because it was becoming increasingly difficult to build and photograph sample luminaires in our day-to-day operations. This tied up production time that we actually needed for sellable products.
Fuchs & Vogel helped us during a phase where we were under time pressure but still needed high-quality results for our catalog and website. The material sample was recreated so realistically that we had to ask ourselves whether it was actually a rendering or a photograph.
Suddenly, the material had life. You could feel the texture through the image. That exact quality is what convinced us.
